I worked with Caribou Coffee for over 9 years at Cue. Along with a variety of brand and packaging initiatives over the years, I designed a new brand system for Caribou Coffee's packaging in 2019, and most recently in 2024. As the brand has grown from a Minneapolis coffee roaster to a global coffeehouse brand, Caribou recognized the need to create a more credible expression that gets them credit for their premium specialty coffee credential and break through on the shelf in new markets.