top of page

Caribou Coffee

Brand Identity |  Packaging

I've worked with Caribou Coffee for over 8 years at Cue. Along with a variety of brand and packaging initiatives over the years, I designed a new brand system for Caribou Coffee's product portfolio in 2019. The flexible identity system was created to be more approachable and span across all of Caribou's products, in a variety of categories. The illustrative system creates a "sense of place" and connects the brand with its roots while encouraging consumers to fuel their adventures. 

Also included are LTO (Limited Time Offers), Single Origin Coffees, and small batch Discovery coffees.

Agency: Cue, Inc.

Creative Director: Alan Colvin

bottom of page