Caribou Coffee

Brand Identity |  Packaging

At Cue, I designed a new packaging system for Caribou Coffee. A flexible identity system was created to be more approachable and carry across all of Caribou's coffee products and over a range of categories. The illustrative system creates a "sense of place" and connects the brand with its roots while encouraging consumers to fuel their adventures. 

Agency: Cue, Inc.

Creative Director: Alan Colvin

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