Caribou Coffee

Brand Identity |  Packaging

At Cue, I designed a new brand system for Caribou Coffee's product portfolio. The flexible identity system was created to be more approachable and span across all of Caribou's products, in a variety of categories. The illustrative system creates a "sense of place" and connects the brand with its roots while encouraging consumers to fuel their adventures. 

Agency: Cue, Inc.

Creative Director: Alan Colvin

© 2019 Matt Erickson. All Rights Reserved