Fair State Brewing is renowned craft brewery, a trailblazer specializing in uber-clean traditional lagers, hazy IPAs, sours and wild innovations. More importantly, they're stewards of community and craft, creating an infinite connection between beer and people. Starting out as a cooperative, the brewery has shifted business models and pivoted under new ownership. As a member of the former coop, it was an honor to reimagine the Fair State brand for this next chapter. Along with my frequent co-conspirator, Cody Petts, we redesigned the identity system and product portfolio to send a strong message on shelf of craft, connection, and brewing the People's Beer.