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Jack Daniel's 150th Anniversary

Brand Identity |  Packaging

The year 2016 marked 150 years of the Jack Daniel Distillery, the oldest registered distillery in the United States. To help the distillery mark this milestone, Cue created an identity used to host this special event and celebrate it with a special edition of Jack Daniel's Tennessee Whiskey. The identity incorporated familiar looking elements, refined to celebrate the historic milestone. This expression is a tribute to a legacy of whiskey craftsmanship begun 150 years ago by the one and only Jack Daniel's. The bottle is an invitation to join a celebration of the birthplace of this most famous American classic.

Agency: Cue, Inc.

Creative Director: Alan Colvin

Designers: Nick Brue & Matt Erickson

Photography: Chris Sheehan

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