56 Brewing

Brand Identity |  Packaging  |  Sign Painting  |  Illustration  |  Mural Painting

56 Brewing is an independent craft brewery out of Northeast Minneapolis with an impressive repertoire of beers, wide in range and high in quality. I had the opportunity to partner with 56 at a turning point in their business, helping to redefine who they are and create an expressive and approachable identity that carries through a wide variety of touch points. A set of signs and murals were designed and hand-painted for continuity throughout the taproom experience.

 

The packaging was unified under a singular look and feel, with a strong shelf presence and additional architecture considerations for special releases. These shifts at a brand level allowed 56 to compete at the level of the competition. Sales of beer both at the taproom and in retail have both drastically increased since the updated brand launched.

 

Photography: Kevin Kramer & Nick Mcvey

© 2019 Matt Erickson. All Rights Reserved