56 Brewing is a craft brewery out of Northeast Minneapolis crafting a unique community and a welcoming environment. I had the opportunity to partner with 56 over the years, redesigning and further developing their brand across a wide variety of touch points.

The brewery crafts community at its core, and brand expressions elevate its colorful and approachable personality. The packaging was unified under a singular look and feel, with a strong shelf presence and additional architecture considerations for special releases. These shifts at a brand level allowed 56 to compete at and above the level of the competition. Ongoing brand initiatives have helped the brewery increase sales more than eightfold since the beginning of our partnership.