top of page


Brand Identity  |  Packaging  |  Print Design  |  Illustration

A revitalized Identity was created for Phillips Distilling Company's flagship brand, designed to merge old and new and help reposition the portfolio for innovation. The system presents the 100+ year old brand with a new confidence, while retaining its familiarity as an icon of the Midwest.

Agency: Cue, Inc.

Creative Director: Alan Colvin

Photography: Cody Petts

bottom of page