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Brand Identity  |  Packaging  |  Print Design  |  Illustration

A revitalized Identity for Phillips Distilling Co's flagship brand, designed to merge old and new and create a packaging system poised for innovation. The system freshens the shelf presence of the 100+ year old brand, feeling credible but approachable.

Agency: Cue, Inc.

Creative Director: Alan Colvin

Photography: Cody Petts

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