Minnesota United FC x Target

Illustration | Apparel Design

A recent partnership with Target produced limited edition collectible fan giveaways to be given away at the Minnesota United FC's Home opener. This monumental opener signaled the first game played at their new stadium, Allianz Field. The goal of the merchandise was to show the strong connection between the club, the fans and the state of Minnesota. Leveraging the iconic loon created bold pieces to celebrate the occasion. 

Creative Director: Kevin Hayes

(Additional Imagery from MNUFC)

© 2019 Matt Erickson. All Rights Reserved