Pendleton Directors' Reserve

Brand Identity |  Packaging

Directors' Reserve embodies the lore and legacy of the Pendleton Round-Up, an iconic symbol of rodeo heritage synonymous with the brand. Aged for twenty years, the liquid inside speaks to the same heritage, a whisky showcased in a bottle wrapped in a leather sleeve with tooling crafted by third-generation saddle maker Randy Severe. The special box hosts encases the bottle accompanied by the story of special whiskey with a special heritage.

Agency: Cue, Inc.

Creative Director: Alan Colvin

© 2019 Matt Erickson. All Rights Reserved