Leroux is a storied brand with more than a century of history, offering a wide variety of flavored liqueurs and cordials. The brand inspires the celebration of all that life offers. I redesigned Leroux's brand at Cue to  honor equities of the past while adding credibility to its portfolio. The new Identity adds refinement with filigree and brand iconography, and the packaging system features illustrative flavor cues to elevate its repertoire of home bar options.